TRAIN-TO-BE-THE-BEST - Starbucks represents something beyond a cup of coffee

Making training fun gives employees a reason experiences help the training to stick long after the production ends

In business dictionary, training is defined as organized activity aimed at imparting information and instructions to improve the recipient's performance or to help him or her attain a required level of knowledge or skill.

All Starbucks'partners' start their careers with 24 hours of classroom training at one of the company's regional training centers if they are a newbie is required. In addition, Starbucks also pays for 'partners' who attend outside professional seminars and workshops as necessary. Both training methods are under off-the-job training.

While 'partners' are in training process, they can experiences to a wide variety of topics. They are retail skills, coffee brewing methods, customer service and even pouring the 'perfect' shot of espresso in 18 to 23 seconds. Those courses are thought by the assignable district managers, specialist, training managers who have all been through the courses or barista who have worked in a retail store up to two months. On-the-job coaching, trainees are immersed in the Starbucks family and culture through long periods of time after off-the job training courses to become an expert barista.

Besides that, managers have an additional 8 weeks to choose from, including "Coffee Knowledge 101," and workshops on conducting performance appraisals, recruiting, project managers and more depends on certain request.

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Every small business owner gets by with a little help from their coffee cup. Whether you need a burst of caffeine to get you going in the morning, or you need that boost to survive the 3.00 pm slump or if you fuel up by constantly refilling your cup; coffee often helps small business owners on even their most stressful days. Starbucks would want to contribute themselves to serve beyond a cup of coffee to this community but not just earning money. Training program is required to brings this society luxurious coffee and luxurious lifestyle. Schultz considers Starbucks as a ministry of coffee more than a business.

References

Kohn, Alfie. (1993). Rewards verses learning: A response to Paul Chance. Phi Delta Kappan, Volume 74, P 78– 787.3