CORPORATE CULTURE - Not every decision is an economic decision. Despite the fact that you recite the statistic that you are narrow in time.

"Not every decision is an economic decision. Despite the fact that you recite statistic that you are narrow in time"
"It is an honor and a privilege to be in front of you today"
"But without great coffee, we have no reason to exist"
By, Howard Schultz

The definition for corporate culture is the behaviors that determine how a company's management coordinate one another and develops organically overtime including its business hours, office setup, recruitment, dress-code, employee benefits, turnover, treatments of client, client satisfaction...

Howard Schultz explores flexible corporate culture therefore fascinating Starbucks forms and brings us a premium cup of coffee.  Schultz emphasizes diversity, which means understanding that each individual is unique and moving beyond tolerance to achieve their goal in four areas. They are 'partners', customers, communities and suppliers.  Forming relationship is the only pathway to go socialization and globalization. It connects with customers by setting up a 'home' for them to let them go interact with friends and cups of coffee.

"And with the right mentor, don't be afraid to expose your vulnerabilities. Admit you don't know what you know and what you don't know. When acknowledge your weaknesses and ask for advice, you will be surprised how much other will help" The globalization of Starbucks shows the results that its corporate culture is great and works well on it because of they are united, tolerate well and 'all works as one'.

Moreover, Starbucks came across with the others. It provides free Wi-Fi, plugs to charge electronic devices to customers for extended periods. Moreover, Starbucks owns an apps that able customers to pay, convert gift cards and know the latest news of Starbucks. As a friendly reminder, employees of Starbucks are treated as 'partners', they tolerate well. 

At the end of say, Starbucks corporate culture drives its growth, vital to success of the company. Starbucks goes globalization because of Schultz's diversity thought is consummate. "Entrepreneurs must love what they do to such a degree that doing it is worth sacrifice and, at times, pain. But doing anything else, we think, would be unimaginable" In another point of view, Starbucks's coffee is quite expensive and it is not affordable for everyone. It is great that Starbucks have its own characters to work on the concept, 'quality over quantity', using those Arabian coffee bean to process beyond beverages. 

Reference

Hammers, M. (2008). Starbucks is Pleasing Employees and Pouring Profits. Optimas .Retrieved from http://www.workforce.com/section/02/feature/23/52/95/

Sickly Amazed, . (2009). I Hate Starbucks. I Hate Starbucks. Retrieved from http://www.ihatestarbucks.com/bbs.php#2